Helping you tell better stories

Helping you tell better stories;

closer to your vision than you ever dreamt possible.

Wednesday

Playwright



A very decent pub lunch with friends this weekend was made even more pleasant by my conversation with someone I hadn't met before – a sometimes writer himself, and long-time TV producer.

Somehow we got to talking about dramaturgy, and he reminded me that the origin of the word "playwright" is not what one might assume. From Wikipedia:

The term is not a variant spelling of "playwrite", but something quite distinct: the word wright is an archaic English term for a craftsman or builder (as in a wheelwright or cartwright).

Hence the prefix and the suffix combine to indicate someone who has "wrought" words, themes, and other elements into a dramatic form - someone who crafts plays. The homophone with "write" is in this case entirely coincidental.*

The term playwright appears to have been coined by Ben Jonson in his Epigram 49, "To Playwright",[1] as an insult, to suggest a mere tradesman fashioning works for the theatre. Jonson described himself as a poet, not a playwright, since plays during that time were written in meter and so were regarded as the province of poets. This view was held as late as the early 19th century. The term playwright later lost this negative connotation.

* Actually I doubt that the homophone with "write" is coincidental at all. Both words come from Old English, and can be traced far earlier, so I suspect a bit of intentional wordplay. But isn't it interesting how it stuck? The connotations of physically grappling with the raw material, and hammering it into shape are so much more emotive than the plain descriptive act of scratching ink onto paper.


RK

Ummmmm

OK wow. It's been a year since I posted, and while a part of me feels bad about that, many, many other parts of me think that we really left this blog place in a good way.

What can I say? Sorry. I have been effing busy.


I'll be back for sure, but for now probably everything you need to know about screenwriting and marketing is probably here somewhere. That was my goal.

Let's be honest: all that's missing henceforth are the war stories, and I'm sure they'll be along shortly.

Cool. See you all soon,

Robin


Thursday

List of Marketing Posts 2010 to 2014


This picture is ironic. Keep reading.

I've several new posts coming up in the new year (maybe sooner) which specifically discuss the field of Pre-Greenlight Marketing (PGM) so I thought I'd round-up all my marketing related posts to date.


Bear With Me

  Who is your customer? Who is it really?

Seth Godin on why marketing is too important to be left to the marketing department

  The most important marketing seminar you will ever see.

Fractals

  Consistency of message, whatever the medium.

Similar but Different

  Arguably the most important concept in script development.

Is Your Film "Remarketable”?

  Advertising is no longer reliable. Why are people going to talk about your film?

Legwork 10 Step Checklist

  My company's proprietary checklist before we'll greenlight.

There is no more room in the middle

  In a saturated market you have to be at the edges to stand out.

Legwork Films

  Introduction to my PGM consulting company.

Film Policy Review… thoughts

  Why a 58% customer expectation of "being entertained" isn't good enough.


Enjoy, and I'll be back to talk about PGM soon.

RK



Sunday

DIY Script Doctor



This may sound silly at first, but it's just a little shift in perception that could make all the difference to your work, make you a better writer, and shave years off your time spent breaking into the biz.

If you've been writing fairly consistently for several years, reading scripts and blogs and how-to books, learning dramaturgy and honing your craft, then it's probably safe to say that you're a far more knowledgeable and experienced writer than when you started out.

Wow what would that younger self give to have the knowledge of wordsmithing and the industry that you have now? What if there was some way you could time travel and brush up those early scripts?

Well there is. Just dig them out of the drawer.

There's presumably something in the concept that drew you to those themes, to that subject matter.

Maybe it's worth having a fresh look from the POV of the older, wiser, more experienced (more jaded) person you've become. It might seem like an extremely time-consuming endeavour, but in comparison to the several extremely expensive days a script consultant might spend poring over your story and word-choices, maybe it doesn't seem such an outrageous endeavour after all.

Wait, but why is a script consultant telling you this? Because making money isn't my primary goal. I'm far more interested in simply helping my clients and readers get to where you want to go.

When I achieve that I'm happy, you're happy, and my marketing becomes word-of-mouth, which is much better, way cheaper, and far less time-consuming.

RK